YouTube Originals: In-House Creative Studio
Role: Ideation, Creative Strategy, Concepting, Scriptwriting, Copywriting, Art Direction, Content Capture, Project Management, Agency BriefingsOverview: Throughout my time at YouTube, my work focused on fostering the Brand & Reputation of the YouTube; working in tandem with the rest of our internal Creative Studio, Creative Lab, and Google Brand Studio Teams in the ideation, strategy, execution and measurement of creative campaigns. Project 1: YT Bear Witness, Take Action CampaignProject 2: YT Misinformation CampaignProject 3: YT President Bident & Dr. Fauci's Covid Townhall
Project 4: How YouTube Works Brand SiteProject 5: YouTube "Expert" Video Series Campaign